Dr. Jennifer Jeffrey

School Director/Associate Professor (she/her)

Phone: 4383
Email: jjeffr3@uwo.ca

Dr. Jeffrey has been a full-time faculty member at King’s since 2015, teaching primarily marketing courses within the Management and Organizational Studies area. She completed her PhD at Ivey Business School (2015), with a focus on consumer behaviour. Prior to completing her PhD, she worked for several years in pharmaceutical marketing and sales, with a focus on the strategic management of specialty market products. She is the current director of the School of Management, Economics, and Mathematics; she was appointed to the position in 2021.

Education

• Ph.D., Ivey Business School, Western University
• M.B.A., McMaster University
• B.Sc. (Honours), University of Waterloo

Teaching

• Marketing
• Consumer behaviour

Research

• Celebrity endorsements
• Affiliation motives and reference group effects
• Risk and norms 
• University teaching strategies and approaches

Selected Publications

• Jeffrey, Jennifer, Matthew Thomson, and Allison R. Johnson (2023), “Actors who play outlaws can be good for endorsing products,” Journal of Advertising Research, DOI: 10.2501/JAR-2022-028.
• Thomson, Matthew, Jennifer Jeffrey, and Allison R. Johnson (2022), “Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal,” Journal of Advertising, https://doi.org/10.1080/00913367.2022.2031354.
• Jeffrey, Jennifer and Matthew Thomson (2020), “Nike and Colin Kaepernick: Worth the Risk?,” Ivey Publishing case #9B20A086.
• Jeffrey, Jennifer and Matthew Thomson (2018), “Integrating Negative Social Cues in Tobacco Packaging: A Novel Approach to Discouraging Smokers,” Journal of Consumer Affairs, https://doi.org/10.1111/joca.12232.
• Jeffrey, Jennifer, and Joseph H. Michalski (Editors, 2018) The King’s Peer Review (Volume 1). London: King’s University College at Western.
• Jeffrey, Jennifer, Jodie Whelan, Dante M. Pirouz, and Anne Snowdon (2016), “Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents," Accident Analysis and Prevention, 2016, 92:184-188.
• Thomson, Matthew, Allison R. Johnson, and Jennifer Jeffrey (2015), “What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny towards a Brand Narrative”, in Review of Marketing Research (Deborah MacInnis and C. W. Park, Eds.).
• Jeffrey, Jennifer, Dante M. Pirouz, and Jodie Whelan (2014), “Give ‘Em a Boost: Descriptive Norms Encourage Booster Seat Use with Low Involvement Parents,” presented at Association of Consumer Research Annual North American Conference, Baltimore, MD (competitive paper).
• Jeffrey, Jennifer, Matthew Thomson, and Allison R. Johnson (2014), “The Ron Burgundy Effect: Exploring Differences between Actors and Characters on Endorsement Effectiveness,” presented at Association of Consumer Research Annual North American Conference, Baltimore, MD (working paper).
• Jeffrey, Jennifer, Dante M. Pirouz, and Jeff Rotman (2013), “Risky Business: The Negative Impact of Ambiguity on Risk Communications,” presented at Association of Consumer Research Annual North American Conference, Chicago, IL (competitive paper).