King's appoints Amy Casson as first Director of Marketing

A significant addition has been made to our leadership team with the appointment of Amy Casson, MBA, CIM, BA as our new Director of Marketing. She will be joining us on January 15, 2024, and will be the first person to hold this new role at King’s. She was hired after a national search and consultations with a hiring committee here at King’s.

In addition to being a Western University alumna and a dedicated London community member, Casson also brings a wealth of experience and a proven track record in crafting innovative marketing strategies that drive growth and brand visibility. With her impressive background in healthcare marketing at 3M Canada and Smith+Nephew Canada, King’s is confident that she will play a pivotal role in elevating King’s reputation around the world. While at 3M, Casson was part of the Women’s Leadership Council. She also has teaching experience as an instructor of business marketing and branding for seven years at Fanshawe College and for one year at Western Continuing Education as an internal communications instructor.  

As the Director of Marketing, Casson will be responsible for King’s paid marketing efforts, overseeing our work with external marketing agencies and vendors, developing our new advertising and media buying campaigns, and ensuring alignment with our new branding research, and with our values and strategic goals.  

Casson is excited about taking on this new challenge. "I am thrilled to become a member of the King’s University College team. Joining King’s presents an incredible opportunity to combine my passion for marketing and post-secondary education while contributing to King’s continued success," she says.  

“We look forward to the fresh perspectives, creativity, and leadership that Amy will bring to King’s as we launch our new recruitment and fund-raising initiatives. She is excited to meet with you and work with our many teams who are currently leading marketing initiatives,” says Dr. David Malloy, King’s President.

Dr. Malloy wishes the King’s community to join him in giving Casson a warm welcome to the King’s community.  He also wants to thank our Human Resources department and all those who contributed their time to the hiring committee.

Welcome to the King's community, Amy!